It's a great way of learning, trying out kit and technique and also getting together example images.
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He's laughing as he has just recorded a piece of audio 'Gold' ...Vicky Matthers singing a tuneful little song down the radio mic!
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Vicky working at the rugby league challenge cup final, Wembley
"I am not a number"
"Hey Numbnuts he's to your left...no the other left!"
Matt Photographing in Bordeux.
Showing a sitter and example image of exactly what you would like to achieve in the shoot is such a powerful tool. Part of our job is getting people on side and manipulating the situation - to get people to do things they may not necessarily want to do (or think they want to do)
In editorial work we may want to illustrate the story in a certain way - This example involves Lib Dem Politican Ed Davey. He's a big guy and given his role in the Liberal Demorcrats I wanted him to look like a bit of a bouncer guarding the door.
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