editorial and lifestyle photographers

25 Sept 2013

Challenge the Norm - It's all in the Process

 By Matt Gore/photographer

Day to day jobs for Commercial clients may seem mundane and pedestrian to many Photographers but I have always liked the challenge. In my mind the ability to create striking photography in the most benign conditions is often what separates the average from the professional. 

The below job came in via an Agency on behalf of Directline Insurance. The Commission - to Photograph a client of Directline's picking up her newly repaired car from one of their Accident Repair centres. See what I mean?! ....But on reading more of the brief the Project Manager went on to request some images of the people involved in the process....hmmm now that's got potential!





I photographed each of the 5 specialists in the Spray Paint room lit with a Tulip style soft box single fabric skin baffle and a white disc baffle very high slightly camera right. I had a kicker light in the paint room blocked by the subject coming back to light the room and accent the subject.


The Directline Process - 


Mechanic - Panel Beater - Spray Painter - Quality Checker - Driver.




Learn with Internationally Acclaimed Photographer, Joe McNally, on KelbyTraining.com

I supplied the images like this in a Negative frame for Publication across a DPS the final image was of the Owner with her car that they used larger on the final page.

All in all a tidy little afternoon job 30mins from my house!