2013 in Pictures!

by Iconphotomedia

To start our New Year we thought we would throw together a quick gallery slideshow featuring some of our favorite work from 2013...We thank all our clients for their support in 2013 and we are very much looking forward to working with you more in 2014. 

 If you aren't a client already then we very much hope to be working with you this year!

icon photographers shoot themselves

Most Photographers should shoot themselves...
It's a great way of learning, trying out kit and technique and also getting together example images.

Here's one from the Archives! Vicky Matthers first job for icon way back in 'nineteen hundred and frozen to death'

Matt on a video shoot for a well known Spanish bank!
He's laughing as he has just recorded a piece of audio 'Gold' ...Vicky Matthers singing a tuneful little song down the radio mic! 

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Vicky working at the rugby league challenge cup final, Wembley

"I am not a number"

"Hey Numbnuts he's to your left...no the other left!"
Matt Photographing in Bordeux.


Showing a sitter and example image of exactly what you would like to achieve in the shoot is such a powerful tool. Part of our job is getting people on side and manipulating the situation - to get people to do things they may not necessarily want to do (or think they want to do) 






In editorial work we may want to illustrate the story in a certain way - This example involves Lib Dem Politican Ed Davey. He's a big guy and given his role in the Liberal Demorcrats I wanted him to look like a bit of a bouncer guarding the door. 






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Corporate Photography

By Matt Gore - london based icon staff photographer 


We shoot a lot of corporate photography a lot...often this isn't without its challenges.
Magnolia walled meeting rooms, a giant conference table, three suits and 10 mins isn't exactly easy.
I use a variety of technique and photo kit to makes things interesting, nearly always that's a 'down n dirty' approach - (down n dirty is my affectionate term for the use of speedlights over remote studio packs)
You have to be quick and able to change things up and react to new opportunities during the shoot, often you have to change location several times during the job. I have learnt from bitter experience that the best pre lit ideas and locations can often be shot down when the executive arrives. I once spent 45 mins pre-lighting a honda sports car in the reception of honda's uk headquarters, moving the vehicle around, setting up an elinchrom octa with a couple of gridded kickers for the grill and underneath the car only to be told on his arrival he wants to be photographed outside with a honda mower!
The problem doing commercial work is you're often photographing the person who pays the bill - if this had been an editorial shoot I could insist that we do the car shot 'as nothing else will get in' but I need to work again so ...'where's this mower then?'

The use of ringflash and a simple bold colour

Ambient lighting in the shadow of an office building. I liked the colour palette 

I used a single gridded speedlight camera left, and dropped the ambient exposure. This help clean up the messing office background that was visible through the glass in the background.

Nikon SB800 in a chimera softbox camera left and high. 

Every now you get to photograph someone who practically makes the picture themselves, this is a fantastically friendly an energetic frenchmen at Orange. Not everyday you get a vice president to do this!