April overview...

by Vicky Matthers

Here's a little taster of what we've been up to the last couple of months:

Some really lovely jobs that our clients have given us, from photographing the Leeds Rhinos to a dance performance at Queen Margarets School in York.

We can't wait to see what May and June bring, keep an eye on the blog for more updates :)

2013 in Pictures!

by Iconphotomedia

To start our New Year we thought we would throw together a quick gallery slideshow featuring some of our favorite work from 2013...We thank all our clients for their support in 2013 and we are very much looking forward to working with you more in 2014. 

 If you aren't a client already then we very much hope to be working with you this year!

icon photographers shoot themselves

Most Photographers should shoot themselves...
It's a great way of learning, trying out kit and technique and also getting together example images.

Here's one from the Archives! Vicky Matthers first job for icon way back in 'nineteen hundred and frozen to death'

Matt on a video shoot for a well known Spanish bank!
He's laughing as he has just recorded a piece of audio 'Gold' ...Vicky Matthers singing a tuneful little song down the radio mic! 

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Vicky working at the rugby league challenge cup final, Wembley

"I am not a number"

"Hey Numbnuts he's to your left...no the other left!"
Matt Photographing in Bordeux.


Showing a sitter and example image of exactly what you would like to achieve in the shoot is such a powerful tool. Part of our job is getting people on side and manipulating the situation - to get people to do things they may not necessarily want to do (or think they want to do) 






In editorial work we may want to illustrate the story in a certain way - This example involves Lib Dem Politican Ed Davey. He's a big guy and given his role in the Liberal Demorcrats I wanted him to look like a bit of a bouncer guarding the door. 






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The importance of doing nothing!

by Matt Gore/iconphotomedia

Hi All, 

Yes bit of an Intriguing title.. 
For us it's a mantra, I mean it, it refers to our mindset when a few of us get together to goof about. 
We do test sessions where we may want to try a certain technique or look, but often is equally productive to just play about, have fun and achieve nothing!

One idea we often use is to take a lens, camera, light whatever and see how many looks/uses we can make from it. It tests your creativity and often results in some interesting discoveries. 
The important thing is to try not to be quick to judge and or be too results focused. Go with it, do some goofy stuff be child like, contradict yourself. 

Now I could show you all sorts of pictures from these sessions but in reality they don't cut it...but then that's the point!

Here's some shot a week ago that did work though and resulted in a technique I used to illustrate a story idea a magazine had...







and then used live on the client job. The Magazine article was entitled 'Outside looking In' referring to the recruitment policy of this particular company hiring highly skilled experienced staff from outside the sector.



A simple discovery using the Elinchrom Quardra ECO ringflash hand held. Great on some business jobs where the location offers little in the way of interesting backgrounds or details and time is often of the essence...isn't it always these days!?

The additional kicks you see to our faces in the studio pictures are created using a large silver brolly camera right (with CTO gel) and behind and a strip box camera left and behind. 
The images shot on the job were ringflash and softbox camera right, then comp'ed as a triplet in Photoshop. 

And here are one or two more from the shoot with the good people at The Richmond Housing Partnership in London.






All good fun and looking forward to seeing what the designers do with the layout